Brand launch
Reversec on the Helsinki rooftops
Brand launch event for Reversec, with a keynote by Jarno Limnell.
Add a short case note, photo, or event link here.
Helsinki · Marketing · Sales · Driving Growth
Marika Kauranen
Why I do this I work to drive growth — the practical work of building brands, leading marketing that delivers, and creating the partnerships and events that move a business forward.
€30M
Multiple brands launched in finance & IT
Built a country marketing function from zero
Helsinki-based marketing lead with a track record of brand building, pipeline growth, and international event strategy across IT, cybersecurity, finance, and fundraising. Most recently Marketing Lead, Nordics & Singapore at Reversec, formerly WithSecure Consulting.
What I bring to the work
- €30 million in business volume at a Finnish listed company
- Multiple brands launched in finance & IT, across Europe and globally
- Built a country marketing function from zero for a European financial-services group
- Built the marketing function for a cybersecurity consulting business across the Nordics and Singapore
- Nearly eight years marketing banking software at Finantix, with IBM & SAP partner programmes — for clients including HSBC (UK), Credit Suisse (Madrid) and Bank of China
- Led teams of up to 10 people across marketing and fundraising
- Accelerating business growth
- Brand building in B2B
- A hands-on, can-do approach
- Finnish and international business
Lived and worked in Finland, Sweden, the Netherlands, the UK, and the USA.
Featured project
From WithSecure to launching Reversec in Finland.
WithSecure
Sponsorships and client occasions from the WithSecure years, ahead of the consulting business becoming Reversec.
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Galiana WithSecure
Sponsorship of the Swan 55 Galiana WithSecure, which sailed around the world in the Ocean Globe Race 2023–24 with skipper Tapio Lehtinen. I was responsible for the sponsorship, held a sponsorship event in Helsinki with Finnish clients, and went sailing aboard the Swan with key clients and partners.
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Matilda Castrén
Sponsorship of professional golfer Matilda Castrén, and a gathering of Finnish clients and partners at Vanajanlinna — a castle and golf venue in Hämeenlinna.
Launching Reversec in Finland
Introducing Reversec: An evening celebrating our new brand
In April 2025, WithSecure Consulting became Reversec — “Same game. New name.” I led the Finnish brand launch end-to-end, including the rooftop grand launch party.
The evening was held at Restaurant Toppa, Kanavaranta 1, Helsinki — a rooftop with 360° views — on 4 June 2025, with a keynote by Jarno Limnell.
The Finnish launch was followed by the rollout at Techweek Singapore and Cyber Security World Asia.
01 About
A result-driven marketing lead, at home in Finnish and international business.
Result-driven marketing lead focused on accelerating business growth. Experience establishing a country marketing unit, leading the team, and delivering marketing ROI. Proven track record of brand building in the B2B context in the IT and financial industries. A strategic thinker with a hands-on, can-do attitude.
Managed domestic and international marketing projects spanning digital and growth marketing, partner and event marketing, and campaigns across a range of channels. A self-starter and target-focused team player. Expert relationship builder and communicator.
Strong command of both Finnish and international business protocols. Lived and worked in Finland, Sweden, the Netherlands, the UK, and the USA.
02 Expertise
Where the work is focused.
Drawn from her professional specialities. Add a short client-facing service description under each heading if you want this section to read as an offer.
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Marketing strategy & execution
Marketing strategy, planning, budgeting, and execution, with a focus on marketing ROI and profitable growth.
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Brand building in B2B
Successful brand building and development in B2B, finance, and IT — including software, cybersecurity, and consulting.
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Growth & digital marketing
Leading growth and digital marketing, including high-performing lead-generation initiatives to accelerate pipeline growth, campaigns, content strategy, and social media. Experience with AI for marketing.
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Events & partner marketing
Managing global event strategy and execution, partner marketing, and marketing collaboration with clients.
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Building and leading teams
Experience establishing a country marketing unit, leading people, and working effectively in an international matrix organization. Managing marketing agencies, research companies, and other vendors.
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Fundraising & major donors
Managing fundraising and sales, including wealthy major donors, sponsoring, corporate collaboration, and donor development.
03 Experience
Roles and chapters.
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Marketing Lead, Nordics & Singapore
Helsinki, hybrid. Regional marketing strategy and budget, AI-driven lead generation, global event strategy and execution, brand building including the Reversec brand launch, and client programs.
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Marketing Lead, Nordics & Singapore
Promoted from Country Marketing Manager, Finland, to Marketing Lead, Nordics & Singapore. Built the marketing function for a cybersecurity consulting business across the Nordics and Singapore.
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Country Marketing Manager
Built the WithSecure brand in Finland after the F-Secure split, with a focus on pipeline growth, campaigns, events, and co-marketing. Featured in a Nordic Business Forum post.
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Head of Fundraising
Led the fundraising team, strategy, and budget, including digital growth, corporate partners, major donors, and legacy giving.
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Board Member
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Country Marketing Manager
Built a country marketing function from zero for a European financial-services group, including the team, budget, growth marketing, marketing automation, SEO/SEM and social, analytics, partner marketing, event production, virtual events and webinars, and agency management.
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Head of Marketing
Led the marketing and fundraising department, including digital transformation, campaigns, events, and TV productions. Maternity cover.
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Key Account Manager, Major Donors & Corporate Relations
Closed the largest major donation in Finn Church Aid history. Share-donation campaign, donor events, and trips.
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Marketing & Office Manager
Nearly eight years marketing banking software at Finantix, with IBM & SAP partner programmes — for clients including HSBC (UK), Credit Suisse (Madrid) and Bank of China. Helsinki and London. Nordic marketing and financial-sector events.
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Marketing Coordinator
Finnish subsidiary launch, analyst relations, and client events.
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Key Account Manager
B2B sales to the IT sector.
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Major Account Coordinator
Vantaa. Courier agreements and events, including an annual client Film Festival for 300 clients.
04 Highlights
Brand launches and events.
Selected from featured LinkedIn activity. Replace the placeholder lines with a short case write-up, a photo, or a link when you have them.
International event
Techweek Singapore & Cyber Security World Asia
Reversec brand launch presence in Singapore.
Add a short case note, photo, or event link here.
Policy & events
NIS2 in Action, Stockholm
Breakfast event on NIS2, including the “NIS2 in Action” programme in Stockholm.
Add a short case note, photo, or event link here.
Partnership
ENISA partnership, Nordics
Reversec selected as an ENISA partner in Finland, Sweden, and Denmark, with a minimum value of €2.7 million, as noted on LinkedIn.
Add a short case note or official announcement link here.
Also active around Cyber Security Nordic 2025, Teknologia25, and events with Suomen Ekonomit and NoHo Partners. Add further highlights here if you wish.
05 Projects & events
Projects and events.
Selected moments from brand launches and events.
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Reversec booth team
Techweek Singapore 2025
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Tech Week Singapore stage
Marika with colleagues at the event
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Cyber Security World Asia panel
Keynote Theatre, Singapore
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Interview filming
Reversec interview at the event
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NIS2 in Action breakfast
Hotel At Six, Stockholm, 30 Sep 2025
06 Education
Study and languages.
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Hanken School of Economics
MSc in Economics & Business Administration, Marketing · 2007–2008
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Inholland University of Applied Sciences
BBA, Marketing · 1995–1999 · Double degree, Amsterdam and Helsinki
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Marymount Manhattan College
American English Program · 1994–1995
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New York University
English language studies · 1994–1995
07 Languages
Four languages.
- Finnish Native / bilingual
- English Full professional
- Swedish Professional working
- German Limited working
08 Contact
Let’s talk.
For conversations about marketing leadership, brand, events, or growth in the Nordics and beyond.
Connect on LinkedInEmail and phone can be added here. This preview does not publish a personal address.